Charity Prostate Cancer UK has launched a new campaign after discovering that the disease is one of the most neglected in terms of research funds. Advertisements featuring well-known British comedian Bill Bailey will be put on air, in print and online, encouraging people to contribute to the Sledgehammer Fund.
This is the most common form of cancer in men and the fourth most widespread overall ? approximately 36,000 males in the UK are diagnosed each year, according to the NHS. An affected person?s chance of survival depends on their general health, as well as the size, grade and spread of disease. It kills around 10,000 people annually.
Despite these high morbidity rates, prostate cancer is 20th in the table demonstrating annual research expenditure per case. The government and charities allocated just over ?17 million to the cause in 2011. Even though it is responsible for a similar numbers of deaths each year, breast cancer receives over double this funding ? ?853 per diagnosis.
This may be because of increased awareness relating to the female-dominant cancer. Charities aiming to support sufferers and provide money to experimenters have launched successful campaigns like Tickled Pick, which capture the public?s attention and encourage donations. Prostate Cancer UK may hope to mimic this, and educate the population about the prevalence of the disease.
Chief executive at the charity Owen Sharp said: ?Prostate cancer is the UK?s best kept worst secret. [It] is simply not on the radar in the UK. Even though it kills one man every hour [...] most men and women don?t know enough about it. We need to follow the lead of the successful female movement against breast cancer and create a real change for men.?
By facilitating scientific research, more effective diagnostics could be developed. This could have a significant impact on outcomes, since treatments can be extremely effective if they are implemented in early stages of the disease. Removing the affected gland from the pelvis or using radiotherapy to destroy cancerous cells are the most common techniques.
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